Self-paced
AI Unpacked
$97
What if your brand looked the same on every single page?
This is the Travel Pro Theory system: the real fonts, the real seven colors, and the section patterns lifted straight off the site.
Nothing here is a modern reinterpretation. If it isn't on the site, it isn't here.
Introducing
The System
My complete set of colors, type, and layouts so everything we publish reads like us
01 / Color
Seven colors. That's the whole box.
Off-white
#f7f4f1
--background
Warm beige
#ece4de
--secondary
Dark brown
#5f3b35
--foreground
Olive gold
#938339
--primary
Pink
#e0c3ce
--accent
Light blue
#bdd5e0
--accent-alt
Near-black
#1c1a1b
--ink
02 / Type
Eighties Comeback up top, Red Hat everywhere else
Display roman / 700
Here's what you'll learn
Display italic / gold
Get instant access
Positioning line / uppercase 14
I help travel advisors use AI to run a business with less busy, more balance
Body / 16, justified in columns
Red Hat Display carries every paragraph, label and button. In two-column sections the body copy is justified, the column stays narrow, and the margins stay wide. That combination is most of the look.
Eyebrow / 11 uppercase
Pop in. Pop out.
04 / Color-block trio
ALL the patterns you need
Every question you've ever wondered
Beige block, hairline border, italic serif heading, centered small body.
Every template you've ever wanted
Light blue block. No border, no radius, no shadow. Text stays dark brown.
Every format you've ever needed
Gold block. Copy flips to off-white. One of these per row, never two.
05 / Feature cards
Here's what you'll learn
Money making (and saving)
- ✓ Charge the right fees
- ✓ Communicate your pricing
- ✓ Budget for essentials
- ✓ Track your profits
Marketing strategies
- ✓ Master your messaging
- ✓ Create cool lead magnets
- ✓ Write engaging emails
- ✓ Upgrade your website
Workflow and productivity
- ✓ Access 200+ templates
- ✓ Onboard clients easily
- ✓ Manage your projects
- ✓ Use AI effectively
06 / Testimonial
"The resources are invaluable."
It has been one of the best investments I have made for my business. So many times I've heard myself say, 'That's what I've been looking for!'
— Alycen, A King's Daughter Travel
07 / Pricing
Get instant lifetime access
For a one-time cost of $397
- All 72+ issues of The Digest: everything we've ever sent
- 200+ ready-to-use templates: pricing guides, sales trackers, canned emails
- All content formats: written, podcast, and video options
- BONUS: The Digest ChatBOT
08 / FAQ
There's so much inside, I know you've got questions
What's actually included?
Every token, every type style, and every section pattern on this page. No accordion, no icons, no boxes — questions are uppercase and wide-tracked, answers are justified body copy under a hairline rule.
How is this different from a generic UI kit?
A generic kit would round the corners, add a purple gradient, and swap in Inter. This one keeps the flat color blocks, the pill buttons, and the serif that mixes roman and italic mid-sentence.
09 / Bio split
Hi! I'm Kate,
Creator of The Digest
I help travel advisors use AI to run a business with less busy, more balance
Portrait left with square corners, headline right in roman serif, an italic serif second line, then the uppercase positioning statement and justified body copy. The stamp watermark tucks into the photo's lower-left corner in light blue.
10 / Tilted frames
Pop in. Pop out.
Get the quick training you need — then get on your way
11 / Patterns and travel marks
The line art does the talking
Tonal, never loud. Marks sit at low opacity behind copy or tuck into a photo corner. Patterns tile as full-bleed section backgrounds in beige or off-white.
12 / Full-bleed banner
Travel Pro Theory
Run the business from anywhere
13 / Marquee strip
Less busy · More balance · Travel Pro Theory ·Less busy · More balance · Travel Pro Theory ·Less busy · More balance · Travel Pro Theory ·Less busy · More balance · Travel Pro Theory ·Less busy · More balance · Travel Pro Theory ·Less busy · More balance · Travel Pro Theory ·
Less busy · More balance · Travel Pro Theory ·Less busy · More balance · Travel Pro Theory ·Less busy · More balance · Travel Pro Theory ·Less busy · More balance · Travel Pro Theory ·Less busy · More balance · Travel Pro Theory ·Less busy · More balance · Travel Pro Theory ·
One line, uppercase and wide-tracked, on a flat pink or beige band with hairline rules top and bottom. Never more than one marquee per page.
14 / Stat row
72+
Issues of The Digest
200+
Ready-to-use templates
1,400
Advisors inside
15 / Numbered steps
Three steps, then you're running it
01
Pick the problem
Start with the thing eating your week. Not the shiny thing — the tedious thing.
02
Grab the template
There's already a prompt, a tracker, or a canned email for it. Copy, tweak, send.
03
Keep the hour back
Reuse it next week. That's the whole theory: small systems, compounding.
16 / Offer grid
Ways to work together
Membership
The Digest
$397
Done for you
AI Done For You
From $1,500
17 / Pull quote
"You don't need more hustle. You need a system that runs while you're on a plane."
— Kate, Travel Pro Theory
18 / Opt-in block
The free one, every other Tuesday
One idea, one template, no filler. Unsubscribe whenever — I won't take it personally.
19 / Editorial grid
From the journal
Systems
The 20-minute client onboarding rebuild
AI
Prompts that actually sound like you
On the road
What I pack for a two-week FAM trip
20 / Contact
Say hi
Questions, speaking, or a hello from an airport lounge — all welcome.
21 / Color block quad
Say it in flat color
Pink
Warmth, welcome, invitations
Blue
Calm, clarity, the how-to
Gold
Money moments and CTAs
Ink
Authority, proof, footers
22 / Gold CTA banner
Ready to make your week smaller?
Full-bleed gold, one headline, one pink pill. Use it once per page, right before the footer.
23 / Alternating color rows
Curriculum, one color per module
Module 01
Set the foundation
Your offer, your pricing, your calendar — before a single automation touches them.
Module 02
Build the assistant
Prompts, templates, and a voice guide so the output sounds like you wrote it tired but on brand.
Module 03
Hand it the busywork
Itineraries, follow-ups, invoices. The unglamorous hours you'll never miss.
24 / Never
Things that break the brand instantly
- Gradients, glows, or heavy drop shadows on color blocks.
- Rounded rectangles for buttons — pills only.
- A sans-serif headline, or a serif that isn't Eighties Comeback.
- Centered paragraphs in long-form sections. Headlines center; body copy doesn't.
- Icon sets in place of the hand-drawn travel line art and stamp marks.